Training Resources and Products from Partners in Caregiving
Resources featured here are the result of 21 years of research, training and
technical assistance in the field of adult day services by Partners in
Caregiving, a national program initially funded by the Robert Wood Johnson
Foundation. Adopted by the field as a national adult day services resource
center, Partners in Caregiving became known for its national newsletter,
marketing training products, and mobile colleges across the country.
Partners in Caregiving resources and products are available for purchase through
credit card payments through PayPal or by printing and
completing the order form
and mailing with a check or money order.
Scroll Down to view online
catalog and purchase through credit card payments or PayPal
Download the Catalog and Order Form
Mail your check and order form to: Partners in Caregiving Fulfillment Center,
5220 Beckwyck Drive, Fuquay Varina, NC 27526
Questions? Email
partnersincaregiving@yahoo.com or call us at (919) 880-2924
ADULT DAY PROGRAM MARKETING
Order the Marketing Special and Save!
Targeting Caregivers to Reach Participants, Referral Source Marketing, Marketing to Business and Working
Caregivers, Special Marketing Issues, New Customers ($155 value)
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NADSA Member discounted price: $100
Non-NADSA Member price: $125 |
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 Marketing Adult Day Programs: Targeting Caregivers to Reach Participants
By Greg Newton and Rona Smyth Henry
Enroll more participants by targeting caregivers. Learn more about the caregiver
market segments and detailed strategies about how best to reach each segment:
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Information Seekers -
who want information but are not ready for service.
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Respite Seekers - who
need occasional time out from caregiving.
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Care Seekers - who want
full day center services (including extended hours and ancillary services
such as transportation and bathing).
The basic concepts of marketing as they apply to adult day programs are
presented, including the five P's of marketing — Public, Product, Price, Place
and Promotion. 83 pages.
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NADSA Member discounted price: $25
Non-NADSA Member price: $30 |
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 Referral Source Marketing for Adult Day Programs
By Greg Newton and Rona Smyth Henry
One of the most effective ways to market your program is by marketing to
referral sources. Packed with useful tips for meeting with and promoting to
referral sources, this manual will help you:
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Understand and identify your
best referral streams
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Follow the critical steps in
referral source marketing
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Track important marketing data.
Includes lots of recommendations for developing referral source promotional
materials. 89 pages.
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NADSA Member discounted price: $25
Non-NADSA Member price: $30 |
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 Marketing Adult Day Services to Businesses and Working Caregivers
By Greg Newton
Marketing to businesses and working caregivers requires special strategies.
Marketing Adult Day Services to Businesses and Working Caregivers features
eldercare marketing presented in a series of easy-to-used charts and tip sheets
that will show you how to:
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Reach working caregivers
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Decide on which eldercare
products to offer
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Develop promotional materials
targeted to working caregivers
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Market to businesses
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Make that first contact with
businesses, including presentation tips.
58 pages.
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NADSA Member discounted price: $15
Non-NADSA Member price: $20 |
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 Special Marketing Issues for Adult Day Programs: Product Line Marketing,
Marketing Within Larger Organizations, and Rural Challenges & Opportunities
By Greg Newton
Special Marketing Issues for Adult Day Programs focuses on three marketing
issues: product lines, being part of a larger organization and rural challenges.
84 pages, spiral bound
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Section 1 Product Line
Marketing:
organizing services to effectively market to caregivers and referral
sources; bundling and unbundling core and ancillary products; packaging and
pricing; and, using product line marketing to generate referrals, increase
enrollments, and develop revenue.
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Section 2 Marketing Within
Larger Organizations:
unique marketing implications of being part of a larger organization;
techniques to capture opportunities (and negate risks); and, marketing ideas
internally to get the respect you deserve, resources you want, and
participants you need.
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Section 3 Rural Challenges
and Opportunities:
nine critical marketing issues confronted by rural adult day centers; and,
strategies to successfully respond to these rural-specific problems.
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NADSA Member discounted price: $40
Non-NADSA Member price: $55 |
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 New Customers for Adult
Day Centers:
Results of a Focus Group on Serving New and Expanded Populations
By Greg Newton
New Customers for Adult Day Centers reports on the opportunities, risks, and
special challenges of moving beyond serving only the frail elderly. For day
centers interested in serving new and expanded populations, this report will
help you:
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decide if this approach is
right for you;
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develop strategies to initiate
this program development option;
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expand your efforts in this
area (if you have already begun);
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by providing ideas on how to
make the decision to expand work; and
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by sharing what others (who
have implemented this strategy) have learned.
34 pages.
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NADSA Member discounted price: $15
Non-NADSA Member price: $20 |
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 Marketing Tool Kit for Adult Day Programs:
Computer Templates to Create Effective Marketing Materials
by Melanie Arthur, Greg Newton, Rona Smyth Henry, Nancy J. Cox, and Sarah B.
Cheney
Never before has creating effective marketing materials been so easy! The
Marketing Tool Kit is a 97-page guidebook and accompanying diskette with
computer templates (in Microsoft Word and Microsoft Publisher formats) to create
your own:
Each template is based on proven marketing strategies and techniques
specific to adult day centers. Included are recommendations and production
tips so that you can take the materials provided and, after making only minor
changes to include specifics about your program, quickly and easily put these
materials to use - today and on any budget!!
97 page guidebook with templates on accompanying CD.
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NADSA Member discounted price: $55
Non-NADSA Member price: $60 |
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PROGRAMMING AND ACTIVITIES
 Now What?
A Handbook of Activities for Adult Day Programs
Edited by Vikki Thews, Antonia Monk Reaves, and Rona Smyth Henry
Packed full of dementia programming ideas this handbook is designed to serve as
a resource guide for adult day program staff members, as well as caregivers, and
to share a variety of activities that have worked well over time with dementia
participants. The 87 activities featured in this handbook are divided into nine
sections:
Photos accompany most activities, all of which specify group size, materials
and supplies needed, length of time, staffing requirements, estimated cost,
method and therapeutic value. Additionally, this handbook includes samples of
adult day center activity calendars and assessment forms and an activity
resource list. 166 pages.
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NADSA Member discounted price: $20
Non-NADSA Member price: $25
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Buy Respite Report
I & II & Save! ($45 value) |
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 Respite Report Collection (Fall 1988 - Fall 1993)
The first five years of Respite Report (a national newsletter
about adult day programs) are collected, bound and subject-indexed to make
it easier for you to learn about two successful programs of The Robert Wood
Johnson Foundation - the Dementia Care and Respite Services Program
(1988-1992) and its successor, Partners in Caregiving: The Dementia Services
Program. This 16-issue collection focuses on adult day centers and includes
articles on activities for people with dementia; music, art and work
therapy; challenges of in-home and overnight care; using volunteers to
provide direct participant care; financial issues; fund raising; billing
tips; insurance coverage; marketing to caregivers to bring in more
participants; site descriptions; staff information; management issues and
more.
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NADSA Member discounted price: $15
Non-NADSA Member price: $20
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 Respite Report Collection II (Winter 1994 - Summer 1997)
The next four years of Respite Report are collected, bound and
subject-indexed to provide a comprehensive reference of lessons learned and best
practices gained through the experience of Partners in Caregiving: The Dementia
Services Program. As with the first collection, this 11-issue second volume
focuses on adult day centers and includes articles on programming and
activities; caregiver support; customer satisfaction; environmental design;
strategies for expanding services; financial self-sufficiency; management issues
and strategic planning; staffing considerations; marketing, promotion and media
relations; transportation and much more.
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NADSA Member discounted price: $20
Non-NADSA Member price: $25
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RESEARCH
The only comprehensive National Study of Adult Day Services was conducted
in 2001 by Partners in Caregiving (with PMD Advisory Services, LLC and the
Seniors Research Group of Market Strategies, Inc.). The study revolved around
three major activities:
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a census of adult day
service providers to determine how many adult day centers exist and
where they are located
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a survey of all providers
to determine populations served and services offered
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identification of gaps in
the current service delivery system. Gap analysis included utilization
gaps (i.e., where centers exist but are underutilized) and availability gaps
(i.e., where no centers exist despite a probable need), illustrating
counties that are under served, in equilibrium, or have excess capacity.
The study confirmed 3,407 adult day centers in the United States, with growth
in the adult day services industry evident. Growth, however, lags behind the
need for the service, with 56% of the counties in the United States under
served. With current need not being met, 5,415 new adult day centers are needed
nationwide.
Study results are featured on a compact disc and include:
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Executive Summary (2
pages)
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Survey Results (55-page
document with all responses to the 43-question survey tool)
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Key Findings - National
(39-page document)
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Key Findings by State
(52-page document)
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Service Gaps by State
(200+ pages of state service gap maps and county tables)
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Conclusions (1 page)
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NADSA Member discounted price: $150
Non-NADSA Member price: $200
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