Marketing Committee Plans for 2014-2015

Marketing Image

Marketing adult day services through a national lens occurs on two primary levels—macro and micro. Marketing at a micro level focuses more on educating adult day center operators about how to successfully market their businesses locally to build capacity. At the macro level, the NADSA Marketing Committee is exploring marketing trends and generating more collaboration on publicizing adult day services nationally and internationally. The NADSA Marketing Committee encourages your participation in its multiple initiatives to move adult day services forward.

Tagline challenge open to all NADSA members

The NADSA Marketing Committee is seeking member input to create a slogan tagline with which family caregivers connect. The slogan will be utilized on all national marketing materials.  Heads up—a survey will be emailed to collect your ideas; then, responses will be reviewed by peer groups around the country for their top selection. Might you be the winner of a special prize?

How do I successfully market my center to maintain capacity?

In response to this continuous quest, the Marketing Committee is collaborating with the Education Committee to provide NADSA members with a series of webinars in 2015 on how to successfully market their centers to build capacity. Among the marketing topics to be covered include: creating a marketing plan, website do’s and don’ts, capturing/utilizing data to market the center, analysis of conversion rates, social media best practices and effective newsletters. Email to suggest other marketing topics and/or suggest potential presenters.

Build a suite of marketing materials for three key audiences

NADSA’s Marketing Committee is building a suite of marketing materials initially for three key audiences:  1) medical professionals, e.g., MDs, nurses, discharge planners, rehab therapists; 2) Employers/Employee Assistance Programs; 3) Managed Care Organizations/care managers. The templates will become available in 2015 through the online member library, and will be designed for use by State Associations as well as individual centers.

All NADSA members who have experience and ideas for marketing are invited to contact or join the Marketing Committee.  Email Terry Fishler at

—Submitted by: Terry Z. Fishler, Chair



NADSA will provide to user the contents of this Directory only if you accept all of the terms and conditions contained in this non-exclusive, non-transferable, limited agreement. You must read this agreement before opening the Directory.

By opening this Directory, you hereby accept and agree to be bound by the following terms and conditions: This Directory shall be used for individual and confidential reference purposes only, and may be used only pursuant to the terms of this agreement. This directory is property of NADSA. Its contents may not, in whole or in part, be reproduced; copied; disseminated; entered into a computer database; used as part of or in connection with the preparation, revision or confirmation of a mailing, telephone, fax, email, or other marketing list; or otherwise utilized, in any form or manner or by any means reference. Contained herein are the names, addresses, telephone numbers, fax numbers, email addresses, and contact persons of ADS Centers. Their presence in this Directory represents only that these companies, organizations, institutions, or individuals are ADS Centers. It does not represent their consent to receive any related communications. NADSA does not endorse these Centers and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by those Centers/individuals contained in this directory. NADSA expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by these Centers/individuals.