Marketing Committee Plans for 2014-2015

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Marketing adult day services through a national lens occurs on two primary levels—macro and micro. Marketing at a micro level focuses more on educating adult day center operators about how to successfully market their businesses locally to build capacity. At the macro level, the NADSA Marketing Committee is exploring marketing trends and generating more collaboration on publicizing adult day services nationally and internationally. The NADSA Marketing Committee encourages your participation in its multiple initiatives to move adult day services forward.

Tagline challenge open to all NADSA members

The NADSA Marketing Committee is seeking member input to create a slogan tagline with which family caregivers connect. The slogan will be utilized on all national marketing materials.  Heads up—a survey will be emailed to collect your ideas; then, responses will be reviewed by peer groups around the country for their top selection. Might you be the winner of a special prize?

How do I successfully market my center to maintain capacity?

In response to this continuous quest, the Marketing Committee is collaborating with the Education Committee to provide NADSA members with a series of webinars in 2015 on how to successfully market their centers to build capacity. Among the marketing topics to be covered include: creating a marketing plan, website do’s and don’ts, capturing/utilizing data to market the center, analysis of conversion rates, social media best practices and effective newsletters. Email nadsanews@gmail.com to suggest other marketing topics and/or suggest potential presenters.

Build a suite of marketing materials for three key audiences

NADSA’s Marketing Committee is building a suite of marketing materials initially for three key audiences:  1) medical professionals, e.g., MDs, nurses, discharge planners, rehab therapists; 2) Employers/Employee Assistance Programs; 3) Managed Care Organizations/care managers. The templates will become available in 2015 through the online member library, and will be designed for use by State Associations as well as individual centers.

All NADSA members who have experience and ideas for marketing are invited to contact or join the Marketing Committee.  Email Terry Fishler at tfishler@adsdatasystem.com.

—Submitted by: Terry Z. Fishler, Chair

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