NADSA Marketing Committee Update

Chart

The National Adult Day Services Association (NADSA) understands the critical role of marketing and solution-oriented messaging to help position and promote NADSA, NADSA members, and adult day services. To this end, the NADSA marketing committee has undertaken a process to truly understand and strategically support NADSA in the area of marketing. First on our agenda was to examine our current practices to identify purpose, elements, messaging/vehicle(s), audiences and metrics within the context of the four primary “prongs” of marketing:

  1. marketing of NADSA
  2. marketing of NADSA events
  3. marketing support for NADSA members
  4. marketing of adult day services.

The committee then discerned the myriad ways in which key functions of the association, such as public policy, research and business development, intersect with marketing—both internally and externally.

This process of examination allowed NADSA to set goals, prioritize next steps and develop a set of measures to benchmark and track resources, progress and outcomes. It became abundantly clear that to accomplish our marketing and awareness-building goals, our initial step must be to establish  a working definition of adult day services that is as inclusive as possible. To create this definition, we will begin by identifying key defining features of adult day services in operation aross the country, as well as pulling definitions used in state regulatory documents to analyze common characteristics. Stay tuned for other exciting marketing initiatives!

The Marketing Committee is co-led by NADSA Board members Terry Fishler and Lyn Geboy.

—By Lisa Peters-Beumer, NADSA Chair-Elect and Marketing Committee member

x

DISCLAIMER:

NADSA will provide to user the contents of this Directory only if you accept all of the terms and conditions contained in this non-exclusive, non-transferable, limited agreement. You must read this agreement before opening the Directory.

By opening this Directory, you hereby accept and agree to be bound by the following terms and conditions: This Directory shall be used for individual and confidential reference purposes only, and may be used only pursuant to the terms of this agreement. This directory is property of NADSA. Its contents may not, in whole or in part, be reproduced; copied; disseminated; entered into a computer database; used as part of or in connection with the preparation, revision or confirmation of a mailing, telephone, fax, email, or other marketing list; or otherwise utilized, in any form or manner or by any means reference. Contained herein are the names, addresses, telephone numbers, fax numbers, email addresses, and contact persons of ADS Centers. Their presence in this Directory represents only that these companies, organizations, institutions, or individuals are ADS Centers. It does not represent their consent to receive any related communications. NADSA does not endorse these Centers and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by those Centers/individuals contained in this directory. NADSA expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by these Centers/individuals.