Round 4: Deep Dive Workshop
Sponsored by HealthJay
Session CEU Hours: 2
11:00 AM – 1:00 PM EDT
CEU Hours: 2
Audience: Emerging | Seasoned | Advanced
Track/s: Across ADS | Business | Building Partnerships | Leadership | Marketing
Marketing and Event Planning in a Post-COVID World
Joel Bednoski, Founder and Principal, Harpeth Consultant Advisory Group
Christi Clark, Programming Consultant, Harpeth Consultant Advisory Group
If these last few months have taught us anything, it has taught us that for an organization to survive, we have to do things differently and think outside the box. As Centers start to re-open, start accepting increased participant loads and open up services that were previously suspended, marketing your organization in this new landscape is more critical than ever before. Many organizations already struggle with how to develop a comprehensive marketing and event plan that meets their needs. Don’t fall into the “if you build it, they will come” mindset. Don’t assume social media is the magic cure-all for a lagging census – “post it and they will come.” And finally, don’t assume that what you were doing before will work again. Marketing is a crucial element in the continued success of your organization and everyone within your organization has a role.
Come join us where we will discuss how to develop a marketing and event plan that will be the foundation on your marketing efforts. In addition, you will learn how to re-introduce yourself in the community through professional and inquiry generating events, and finally learn how to perform a successful sales call with identified next steps. This will be an interactive event and participants attending will leave with tactical how-to next steps.
• Develop a marketing action plan unique to your organization;
• The differentiation between inquiry, professional, and community events;
• How to develop topical subjects relevant to each event type;
• How to leverage community partnerships in the execution of events; and,
• How the marketing plan and event plan work in tandem.