Marketing Survey Results Are In!

Over 145 NADSA members responded to the March 2014 NADSA Members’ Marketing Survey. Your time was well spent in completing the survey questions with a wealth of key comments. We are now in the process of reviewing the results. Stay tuned as the details and follow-up action plans will be shared with the full membership.

2014 NADSA Member Marketing Survey Highlights:

1. Adult Day Centers business models:
   • 29%–stand alone
   • 29%–a part of a larger organization
   • 9.2%–a part of an adult day service organization with multiple sites
   • 1.36–franchisee
2. Is a staff member assigned specifically to marketing adult day services?
   • Full-time–10%
   • Part-time (less than 30 hours)–28.23%
   • No one assigned–61.29%
3. What is adult day center’s marketing budget (not including marketing staff salary) per center?
   • 77.34%–Less than $5,000
   • 16.16%–$5,000 – $10,000
   • 6.25%–$10,000- $20,000
   • 5.47%–$20,000 – $50,000
   • .78%–$50,000+
4. What marketing outlets does the adult day center use on a regular basis? Check all that apply.
   • 93.96%–Brochure
   • 91.28%–Website
   • 60.40%–Newsletters
   • 44.30%–Print ads
   • 20.13%–Radio
   • 8.05%–Cable Television
   • 4.03%–Network television
5. What are your top 5 referral sources?
   • First: 78%–Clients/Participants/Consumers
   • Second: 60.67%–Case/Care Managers
   • Third:  58%–Family/Friends/Neighbors
   • Forth: 44%–Area Agency on Aging
   • Fifth: 38.67%–Website

Additional referral sources:

• Physicians/physician assistants/nurse practitioners: 34%
• Senior/Social Service/Information & Referral: 32%
• Disease-specific associations: 19.33%
• Community activities: 18.67%
• Home health agencies: 18%
• Caregivers/support groups: 18%
• Hospital discharge planners: 16%
• Developmental disabilities associations: 8%
• Media billboard: 7.33%
• Church members/ministries: 5.33%
• Employers: 4%
• Telephone book/yellow pages: 4%
• United Way: 2%
• School system: 1.33%
• Other: Medicaid  insurance providers, eldercare attorneys, county social workers, Veterans Administration, signage on vans, rehab division of the hospital, internet searches, other day care centers

SOURCE:  NADSA 2014 Member Marketing Survey. Submitted by: Terry Z. Fishler, Chair.