Marketing Survey Results Are In!
Over 145 NADSA members responded to the March 2014 NADSA Members’ Marketing Survey. Your time was well spent in completing the survey questions with a wealth of key comments. We are now in the process of reviewing the results. Stay tuned as the details and follow-up action plans will be shared with the full membership.
2014 NADSA Member Marketing Survey Highlights:
- Adult Day Centers business models:
- 29%–stand alone
- 29%–a part of a larger organization
- 9.2%–a part of an adult day service organization with multiple sites
- 1.36–franchisee
- Is a staff member assigned specifically to marketing adult day services?
- Full-time–10%
- Part-time (less than 30 hours)–28.23%
- No one assigned–61.29%
- What is adult day center’s marketing budget (not including marketing staff salary) per center?
- 77.34%–Less than $5,000
- 16.16%–$5,000 – $10,000
- 6.25%–$10,000- $20,000
- 5.47%–$20,000 – $50,000
- .78%–$50,000+
- What marketing outlets does the adult day center use on a regular basis? Check all that apply.
- 93.96%–Brochure
- 91.28%–Website
- 60.40%–Newsletters
- 44.30%–Print ads
- 20.13%–Radio
- 8.05%–Cable Television
- 4.03%–Network television
- What are your top 5 referral sources?
- First: 78%–Clients/Participants/Consumers
- Second: 60.67%–Case/Care Managers
- Third: 58%–Family/Friends/Neighbors
- Forth: 44%–Area Agency on Aging
- Fifth: 38.67%–Website
Additional referral sources:
- Physicians/physician assistants/nurse practitioners: 34%
- Senior/Social Service/Information & Referral: 32%
- Disease-specific associations: 19.33%
- Community activities: 18.67%
- Home health agencies: 18%
- Caregivers/support groups: 18%
- Hospital discharge planners: 16%
- Developmental disabilities associations: 8%
- Media billboard: 7.33%
- Church members/ministries: 5.33%
- Employers: 4%
- Telephone book/yellow pages: 4%
- United Way: 2%
- School system: 1.33%
- Other: Medicaid insurance providers, eldercare attorneys, county social workers, Veterans Administration, signage on vans, rehab division of the hospital, internet searches, other day care centers
SOURCE: NADSA 2014 Member Marketing Survey. Submitted by: Terry Z. Fishler, Chair.
Posted in Committee Reports